Example Solution - News Company

This page gives an overview of relevant personalization modules for a Media or News company, and explains how to set them up with Froomle.

Example News modules

We start by explaining some of the most common modules for media personalization which we will use throughout this chapter. Modules can be considered templates for each use case which we can finetune further with you depending on your specific situation. Most modules can be used on multiple channels or pages.

For an up to date full list of available modules please contact us.

Module Name Description

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Show articles that are often read in combination with the article the user is currently browsing.

Recommended for you

Show top articles based on the user’s browsing history.

Premium users enjoy

Show premium articles with the highest likelihood to convert your browsers to subscribers.

From your region

Show regional articles based on the user’s reading history.

Featured for you

Show the most relevant articles for a user, from a selection made by your editorial team.

Most relevant users

Return the most relevant subscribed users to send a specific outgoing (push/mail/…​) campaign.

Events priority for News

Froomle supports a broad collection of event types to capture specific user behavior. To provide the best recommendations possible, it is recommended to record user events for all event types. The following table describes the priority of the different user event types. The highest priority of user events must be logged to obtain quality data models.

Priority User Events

Required for initial setup

detail_pageview

click_on_recommendation (batch/search/audience/session)

Important for model improvement

item_interaction

purchase

checkpoint

Required for analysis (KPIs)

impression (batch/search/audience/session)

batch_open

page_visit

Setup examples per module

The reference to set up each module with Froomle is described on our API Reference. The table below gives an overview of specific parameters, metadata or events needed for each of the modules described above.

Module Name Data Type Required data

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Request parameters

context_item

Metadata

/

Additional events

/

Recommended for you

Request parameters

/

Metadata

/

Additional events

page_visit

Premium users enjoy

Request parameters

user’s subscription type in request

Metadata

premium articles, title, abstract, categories (to classify converting features)

Additional events

purchase events

From your region

Request parameters

optional: regions of interest selected by users

Metadata

tagging of articles with their region

Additional events

/

Featured for you

Request parameters

articles to rank in request or flag in metadata

Metadata

articles to rank in request or flag in metadata

Additional events

/

Most relevant users

Request parameters

see audience targeting reference

Metadata

when using audience targeting in 'cold start' use cases, metadata like title, text, labels, sections, …​ is required

Additional events

/