What is the Froomle platform? Froomle is an AI-powered platform that delivers the right content, to the right user, in the right context. Using a flexible toolkit of proven algorithms, we provide personalized and contextual recommendations across your website, emails, push campaigns, on-site search, and interactive chatbots. Each of our configurable modules is optimized to solve specific business goals like customer engagement, retention, or conversion. Using the modules provided by Froomle, you can give every single visitor an optimally relevant experience that feels personal and helpful. While the algorithms automate the heavy lifting, you are always in the pilot’s seat. Froomle isn’t a "black box"—we provide the dashboards and controls you need to understand, trust, and fine-tune your strategy. You can steer every recommendation using business rules, custom filters, and manual overrides to ensure the results always align with your strategic needs. High-Level Architecture Consumer: A user visits your website or app, or receives a message via an outbound channel. Your Application: You send a request for content to the Froomle Platform API. Froomle Engine: The platform calculates the optimal result in real-time, combining AI models with your business constraints and the user’s current context. Response: Froomle instantly responds with the specific items (articles, products, or actions) that best meet the current objective. Integration: You show the result to your visitor, triggering a conversion! We use only the information you explicitly share with us. No third-party data is used. Use case examples Retail: Personalizing the journey When a user visits your overview page for trousers, we ensure they are only recommended the perfect trousers for them—items that are in stock and part of the latest collection. We can also ensure the customer hasn’t already bought them. When the customer continues to your checkout page, we offer products that complement their new trousers. The visitor finds their perfect pair faster, leading to higher conversion and potential upsells. Media: Optimizing engagement Using our Recommended for You module, new users landing on your home page get the best-performing content recommendations, while loyal visitors get a combination of trending articles and content tailored to their reading history. On an article page, the Continue Reading module optimizes session length by showing the articles with the highest probability to generate more clicks. If you use Similar Articles, we’ll only recommend articles with matching tags. How Froomle works The core of the Froomle platform operates on a simple data loop: Sync Catalog: We plug into your item catalog (products, articles, etc.). This metadata allows for precise filtering and high-relevance modeling. Process Events: We process interactions from your channels so we know what each user was presented, clicked, or purchased. Our models analyze these shared behaviors to identify patterns and relationships. Serve Recommendations: Our trained models provide real-time content recommendations via our API. Documentation Overview The documentation is organized to support you through every stage of integration: Getting Started A step-by-step onboarding flow from goal setting to initial QA. Technical Guides In-depth guidance for foundation, integration, and operations. News Modules Our catalog of algorithm ensembles for news-specific use cases. Froomle SDK Documentation for our client-side library. API Reference Complete technical specifications for all Froomle endpoints.