Concepts This section describes the key concepts our platform uses: Items: Items can be products, articles, blogposts, videos, brands, … , basicly anything you want us to recommend. Users: The visitors of your online or offline channels. We will work together to increase their happiness and loyalty. Events: Anything your users are doing that can be useful to understand their journey better: page views, clicks, purchases, likes, … Recommendations: Our recommendations make sure that you can present each user the best possible items based on the available events (generated by this user or other users). Metrics: Our metrics will allow you to gain insights into our recommendations and to creat dashboards on top of them.